Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact with before; whether it’s an email conversation, forum participation or even an existing customer relationship (i.e. She has bought something from you). Without a doubt, it would be harder to sell to a total stranger who does not know whether or not you are an honest seller, and whether or not they should trust your words and believe that your product or services will truly benefit them.

This is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. When you release a product or make an endorsement, you have a group of people who are more likely to want to hear what you have to say than a bunch of strangers. Makes sense, right?

I’ve come to believe that a great way to build a customer base is to build an email list. A list of people that you communicate with on a regular basis and that eventually come to know you, and perhaps even to like and trust you. There are many methods of getting subscribers to an email list, and I hope to explore some of these in future posts. Suffice it to say that as an online marketer it’s very important to build and maintain such a list.

Imagine if 100, 1000 or even 10000 subscribers were waiting to hear about your latest products or recommendations…and were willing to purchase them from you! That would be awesome, wouldn’t it? Ultimately, that’s the goal.



The featured image is from Pixabay and is used with permission.

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